Crumbs of Marketing Wisdom
Welcome to my blog. Day 1.Here's a curiosity to start us off. I found in my fridge a new loaf of bread. It was called Men's Bread. Think about it. What can be manly about a loaf of bread? Someone obviously thought I needed it. Should I be worried? Here's the interesting point. Normally when people try to expand a business they either look for new products to sell the existing market or new markets to sell the existing products. There's another route suggested by Men's Bread. It's what I would call fractionalizing. You split the existing market into niches and split the existing product to match. It's the same stuff (basically) - bread. And the same market - grocery shoppers. If you're lucky, your zealous consumer will go home with two loaves, one for him and one for her. What's next? I can't wait to get to the fridge. I'll be on the lookout for Yogurt For Brits, or Arizona Poets' Marmalade.